[CountryRoads]

Kia is going with a bold marketing slogan for its billboards in India, calling it "badass by design."

https://twitter.com/i/web/status/1171039238541807617

 

[CJames56]

Kia is really running with this idea apparently, here's another ad they made.

https://twitter.com/i/web/status/1172040133840789504

 

[CountryRoads]

Kia is really running with this idea apparently, here's another ad they made.

https://twitter.com/i/web/status/1172040133840789504

I have to appreciate the creativity and fun they're having with this ad campaign.