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In an interview with The Korea Car Blog, Kia Motors Europe COO Emilio Herrera said the automaker would not sell the new Seltos in Europe.

Apparently the main reason is because of how successful the Sportage and Sorento are in Europe already.

The new Kia Seltos has not been developed for Europe. It is a major success in the US, but since we already have very successful Sportage and Sorento SUVs in Europe, we don’t see a need for launching the Seltos here. We are very lucky that we have such a broad, new and complete range of products.
 
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