Kia is set to introduce a new logo during the 2nd quarter of this year according to the Korean Car Blog. It's expected to be based on the logo from the “Imagine by Kia” concept car revealed at Geneva Motor Show in March 2019.
It certainly gives it a more modern look. I like it, hopefully we can get new badges soon, though I might still prefer the 3.0 K badge style as it's more subtle.