Cost of ownership. That's it.
Just happened to look today and over the last 5,000 miles it's averaged 33mpg. I just crossed over the 150,000 mile mark and have only done basic (not on time) maintenance. Random oil changes (somewhere between 3,000 and 12,000), brakes 1.5 times, I'm on my second set of tires (need new fronts before winter, Bought with 32,000 miles), changed all the fluids except brake and coolant (have brake here waiting to go in), 1 engine air filter, 4 cabin filters, spark plugs (need to do again), NEED to pull the intake manifold and do a cleaning (have gaskets just haven't set aside the time to do it), just had to toss a battery in it.
Thing has been nothing but reliable and I can't have any complaints because of that.